Emma has over 15 years of experience in the creative and cultural industries, with expertise in branding, digital innovation, audience development and fundraising. She has held senior marketing and communications roles in charities, including Dance Base and Edinburgh Science, and is currently working in communications and engagement at the University of Edinburgh, supporting R&D programmes focused on culture, the creative industries and innovation. Throughout her career, Emma has championed creativity and community engagement, developing impactful communication strategies and securing funding to support creative organisations and their audiences.