CREA-TEC: Cultivating Responsible Engagement with AI Technology to Empower Creatives
Outputs from this project
Moruzzi, Caterina. 2025. ‘AI and Interdisciplinarity: A Necessity and an Opportunity’. In Why technology needs artists: 40 international perspectives, British Council.
Moruzzi, Caterina. 2025. Imagination and Creativity: A Necessary Connection?, Analysis, https://doi.org/10.1093/analys/anaf021
Miltner, K. M., Moruzzi, C., Parker, M., Potapov, K., Sichani, A.-M., & Westenberger, P. 2025. BRAID researchers’ response to the call for contributions on artificial intelligence and creativity issued by the UN Special Rapporteur in the field of cultural rights, Alexandra Xanthaki. Zenodo. https://doi.org/10.5281/zenodo.15442454. Cited in the final UN report.
Moruzzi, Caterina. 2025. Imagining The Future of Creative Skills and Education. The Junkyard of the Mind blog.
Moruzzi, Caterina. 2025. Artificial Intelligence and Creativity. Philosophy Compass. https://doi.org/10.1111/phc3.70030
Sichani, A.M., Westenberger, P., Bryan-Kinns, N., Bunz, M., Collett, C., Heravi, B., Miltner, K. M., Moruzzi, C., & Townsend, B. A. (2025). BRAID researchers’ response to UK Government copyright and AI consultation. Zenodo. https://doi.org/10.5281/zenodo.14945987
Moruzzi, C., Gardner, G., Herman, L., Koterwas, T., Saraiya, K., Smith, O. and Tacchini, F. (forthcoming). Authenticity Unmasked: Unveiling AI-Driven Realities Through Art. Leonardo. Cambridge, MA: MIT Press. 60(3).
Domanti, U., Faiella, A., Moruzzi, C., Natali, C., Rezk, A.M., Mirabile, M. (2026). Distributed Agency and Multimodal AI Interfaces: Meaning, Human-Centered Implications, and Pathways to Design and Implementation. In Proceedings of the 2026 International Conference on Advanced Visual Interfaces (AVI ’26). Association for Computing Machinery, New York, NY, USA, Article 101, 1–3. https://doi.org/10.1145/3811427.3811484
Moruzzi, C., Bird, C., Herman, L. (2026) Exploring the Impact of AI-powered Creativity Support Tools on Professional Creative Workflows. 2026. Proc. ACM Hum. Comput. Interact. 10, 6, Article CSCW085, https://doi.org/10.1145/3816933.
Bagchi, P., Moruzzi, C., Bird, C., Chan, K., Dixon, B., Herman, L. H., Morrison, K., Wiradarmo, A. A. and Wang, Y. (2026). Mapping Imaginaries: A Futures Workshop for Creative Practices with Generative AI. In: Proceedings of the 2026 Designing Interactive Systems Conference (DIS ’26). New York, NY: Association for Computing Machinery, pp. 1623–1637. https://doi.org/10.1145/3800645.3812784
Moruzzi, C. (2026). Imagination, Creativity, and Agency. In: Kind, A. and Langkau, J. (eds.) The Oxford Handbook of Imagination, Creativity, and the Subject. Oxford: Oxford University Press. https://doi.org/10.1093/9780197694855.003.0012
Moruzzi, C. (2026). Big Tech Is Wrong: AI Cannot Be an Author. IAI News. Available at: https://iai.tv/articles/ai-does-not-have-copyright-auid-3476
Cangiano, S., Moruzzi, C., Tremblay, P. A. and Facchini, A. (2026). SOUND DIALOGUES: The Responsible Use of AI in Artistic Creation. Zenodo. https://doi.org/10.5281/zenodo.18338772
Moruzzi, C. (2026). From “Can AI Be Creative?” to “What Is the Value of Integrating AI into Creative Processes?”. In: Nyholm, S., Kasirzadeh, A. and Zerilli, J. (eds.) Contemporary Debates in Ethics of Artificial Intelligence. Wiley-Blackwell. https://doi.org/10.1002/9781394258840.ch14
Westenberger, P., Collett, C., Moruzzi, C., Parker, M. and Taylor, A. (2025). BRAID Researchers’ Response to the Call for Input for EMRTD Study “Artificial Intelligence, Cultural Rights, and the Right to Development”. Zenodo. https://doi.org/10.5281/zenodo.17975180
Holter, S., Moruzzi, C. and El-Alassady, M. (2025). Towards Agency in Human–AI Collaboration. IEEE Computer Graphics and Applications, 1(1), pp. 1–13. https://doi.org/10.1109/MCG.2025.3623892
Exhibition: https://crea-tec.weebly.com/authenticity_unmasked.html
CREA-TEC aims to promote the responsible integration of GenAI tools into creative practices, contributing to an understanding of who is empowered by these new forms of creativity and who, instead, needs to be protected.
More specifically, the aims of CREA-TEC are to:
• Involve creatives in the process of designing AI-powered tools that support, uplift, and benefit their creative work, while upholding dignity and respect for the individual creative.
• Identify the new set of skills, and relative training opportunities, needed by creatives in the current technological landscape.
• Understand the implications of GenAI on trust, authenticity, and the consumption of digital content by investigating how the increased awareness that content may have been AI-generated influences the audience’s need for authenticity signals.
Collaborators:
Adobe
Theodore Koterwas
Pushpi Bagchi
Kam CHan
Kyle Morrison
Website: https://www.createcresearch.org
Project dates: 2024-






