CREA-TEC: Cultivating Responsible Engagement with AI Technology to Empower Creatives

Three large screens in an empty room. It is dark and the screens are displaying images of hands and musical instruments

Outputs from this project

Moruzzi, Caterina. 2025. ‘AI and Interdisciplinarity: A Necessity and an Opportunity’. In Why technology needs artists: 40 international perspectives, British Council.

Moruzzi, Caterina. 2025. Imagination and Creativity: A Necessary Connection?, Analysis, https://doi.org/10.1093/analys/anaf021

Miltner, K. M., Moruzzi, C., Parker, M., Potapov, K., Sichani, A.-M., & Westenberger, P. 2025. BRAID researchers’ response to the call for contributions on artificial intelligence and creativity issued by the UN Special Rapporteur in the field of cultural rights, Alexandra Xanthaki. Zenodo. https://doi.org/10.5281/zenodo.15442454. Cited in the final UN report.

Moruzzi, Caterina. 2025. Imagining The Future of Creative Skills and Education. The Junkyard of the Mind blog.

Moruzzi, Caterina. 2025. Artificial Intelligence and Creativity. Philosophy Compass. https://doi.org/10.1111/phc3.70030

Sichani, A.M., Westenberger, P., Bryan-Kinns, N., Bunz, M., Collett, C., Heravi, B., Miltner, K. M., Moruzzi, C., & Townsend, B. A. (2025). BRAID researchers’ response to UK Government copyright and AI consultation. Zenodo. https://doi.org/10.5281/zenodo.14945987

Exhibition: https://crea-tec.weebly.com/authenticity_unmasked.html

Events: https://crea-tec.weebly.com/workshops.html

CREA-TEC aims to promote the responsible integration of GenAI tools into creative practices, contributing to an understanding of who is empowered by these new forms of creativity and who, instead, needs to be protected.

More specifically, the aims of CREA-TEC are to:
• Involve creatives in the process of designing AI-powered tools that support, uplift, and benefit their creative work, while upholding dignity and respect for the individual creative.
• Identify the new set of skills, and relative training opportunities, needed by creatives in the current technological landscape.
• Understand the implications of GenAI on trust, authenticity, and the consumption of digital content by investigating how the increased awareness that content may have been AI-generated influences the audience’s need for authenticity signals.

Collaborators: Adobe

Website: https://crea-tec.weebly.com

Funder: Arts and Humanities Research Council, BRAID

Project dates: 2024-