Dr. Inge Panneels is an artist, Researcher and Lecturer in Service Design at University of Edinburgh, based in the School of Design and Edinburgh Futures Institute. She has published extensively on mapping and sustainability in the creative industries. She devised the Quintuple Bottom Line (people, planet, profit, purpose and place) as a framework to consider a holistic approach to sustainability in a circular economy. Secondly, what role can creativity play to implement a culture shift towards a circular economy which operates within social and ecological boundaries. She has worked extensively with British Council and Applied Arts Scotland and was Specialist Advisor for Creative Scotland and Scottish Arts Council.